Het bedrijf
BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. The company supports the heroes on the frontlines of health care by developing innovative technology, services and solutions that help advance both clinical therapy for patients and clinical process for health care providers. BD and its 75,000 employees have a passion and commitment to help enhance the safety and efficiency of patient care. BD has a presence in virtually every country and partners with organizations around the world to address some of the most challenging global health issues. By working in close collaboration with customers, BD can help enhance outcomes, lower costs, increase efficiencies, improve safety and expand access to health care.
In MMS, we have a single-minded focus on improving the end-to-end medication management process from prescription all the way to administration; enhancing safety and efficiency at every step along the way. Everyone from the pharmacy technician to the nurse at the bedside face thousands of decisions every day that can impact the safety of both their patients and themselves. We believe that by looking beyond technologies at the entire system of medication management processes and policies, together we can achieve better outcomes, reduce the chance of medication errors, and deliver efficiency.
Why you should choose for BD
A career at BD means being part of a team that values your opinions and contributions and that empowers you to bring your authentic self to work. Here our associates can fulfill their life’s purpose through the work that they do every day.
You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. Our Total Rewards program — which includes competitive pay, benefits, continuous learning, recognition, career growth, and life balance components — is designed to support the varying needs of our diverse and global associates.
Becton, Dickinson and Company is an Equal Opportunity Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, or any other protected status.
De Rol
As Marketing Manager, you will be responsible for leading the development and execution of the strategy to drive the business in the Benelux region, working closely together with the Country Business Leader and the EU Marketing Organization. You will lead the development and implementation of marketing tactics to achieve the sales and gross profit budgets, will work closely together with the Clinical Specialists on all product-technical related activities and will assist with budgeting and forecasting. You will ensure successful execution of innovative and customer centric marketing strategies which deliver tangible differentiation and value creation for the total BD MMS portfolio in the Benelux market. You will report to the Country Business Leader MMS.
The Responsibilities
Market Sensing
- Dedicate time and interaction with customers, KOL’s, external parties and key stakeholders to sense and shape the market
- Identify macro trends on product, customer and industry level
- Analyze and develop insights based on solid customer and product knowledge
- Identify need for market research and work with data and other intelligence providers
- Communicate with EU Marketing Team (Central Team) to share trends, competition behaviors, changes in environment, feedback from the field, learning from campaigns, as well as customer needs and insights
Business Development
- Map business opportunities, develop scenarios to identify and validate opportunities and build successful business cases accordingly
- Create and develop KOL network to relay BD’s value proposition
- Develop relationship / sponsoring with partners (analyzer companies, associations…) to grow the business
- Develop strategy with Country Business Leader to tap into market trends & successfully influence business results
- Interact with European Marketing Team as well as global product platforms to validate local strategy, and influence the European and global strategy
- Play an active role in all BD cross Business marketing activities to bring total BD solutions to the market
Go to Market – Marketing Collaterals
- Define and analyze buying processes, customer journeys, segmentation and targeting to develop relevant market models and efficient go-to-market strategies
- Define a competitive and differentiating brand strategy and solutions offering (competitive analysis and profiling, product/solution benefit analysis, solution positioning, pricing)
- Create innovative marketing tactics and campaign tapping into the opportunities of multichannel communication, growth marketing and digital excellence with a critical view on return on investment
- Accountable for the development and the execution of Benelux marketing plan & budget
- Share and exchange best practices with EU Marketing Team
- Lead the launch excellence of new products lines as well as the product lifecycle management of the existing portfolio
Marketing Management
- Define and build metrics to measure success and return on investment of local campaigns and overall marketing efforts
- Contribute to financial budgeting, forecasting in close collaboration with local management and other local functions
- Be a key member of Benelux marketing team (MMT) composed of colleagues of other businesses, support the various Customer Centricity initiatives, engage in budget and strategic review as well as sales tactics
- Liaise with sales teams, clinical specialist, solution managers and other internal partners to successfully define and implement the overall commercial approach
Jouw Profiel
- A validated experience in the field of marketing, preferably in the healthcare industry or healthcare IT industry
- Fluency in Dutch, French & English, both written and spoken
- Experience with omnichannel selling & marketing and a successful track-record of integrating digital excellence in the overall commercial approach
- Strong business acumen and experience in building business cases
- Experience in marketing complex solutions to technical decision makers
- Marketing minded with strong creative skills and strategic agility
- Passion and track record for innovation applying a growth mindset and embracing change
- Committed with a drive for results and a strong customer focus
- Strong conceptual problem solver with high developed analytical skills
- Strong communication and influencing skills
- Highly developed project management skills and ability to handle a high degree of complexity
- Knowledge of the healthcare market is an advantage to have
- Evidence based track record in solution selling and cross functional selling is a plus
Wat we bieden
- A varied function with international contacts within a company with an important social contribution in a value driven organization
- An informal working atmosphere, dynamic corporate culture.
- An environment that lets you grow and develop (national or international)
- A very attractive remuneration package
Interesse?
Neem contact met ons op,
dan bespreken we of het een match zou kunnen zijn!